(SXSW 2017 flavoured!) Video of the Moment #2317: Cameron Avery

By on Thursday, 9th March 2017 at 10:00 am

Aussie rocker and SXSW 2017 showcasing artist Cameron Avery, who is perhaps best known at this point as the touring bass player for Tame Impala, is in the process of stepping out on his own with a new solo LP titled ‘Ripe Dreams, Pipe Dreams’. Due for release tomorrow via Anti- Records/Spinning Top, the album is more of a singer/songwriter-type affair than you might expect, with Avery’s lovely baritone lilting over surprisingly smooth instrumental arrangements reminiscent of old school, jazz-tinged pop standards.

The promo video for album track ‘Dance With Me’ is the third visual preview of ‘Ripe Dreams, Pipe Dreams’, following ‘Wasted on Fidelity’ (featured back here in editor Mary’s preview of Australian artists at SXSW 2017) and ‘C’est Toi’. Directed by Nicole McDonald and choreographed by Jasmine Albuquerque, the ‘Dance With Me’ video is almost like a short film in its dramatic and lovelorn storyline. Avery himself describes it as follows.

The clip for ‘Dance With Me’ . . . is these two dreamscapes. The car wreck is kind of a metaphoric reality, where someone comes out of nowhere into your life and you’re incapable of avoiding them. The dancing scene is a dreamscape depicting the act of throwing all of yourself in their way in the hope they might open their eyes and see you. And then you play it over in your head and realise it probably couldn’t work anyway, hence the velvet blood, so you’re back where you started. The song itself is more about wanting someone to enter your life, like, gimme a chance, maybe I can make it better.

You can sample Cameron Avery’s sultry singing in conjunction with the darkly elegant choreography of ‘Dance With Me’ just below. Keep an eye on TGTF for coverage of Avery next week at SXSW 2017.


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There Goes The Fear is where we tell you about the latest music, gigs, and tours we love and think you should too.

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