(SXSW 2017 flavoured!) Video of the Moment #2325: False Advertising

By on Thursday, 23rd March 2017 at 6:00 pm

Manchester trio False Advertising had their American close-up last week during their first visit to Austin. At SXSW 2017, they managed three high-profile evening shows, including starting things off right, performing at midnight at the DIY / Ticketweb UK showcase at where else but the British Music Embassy at Latitude 30. Considering who one of the sponsors of that show was, it seems entirely appropriate that their newest music video for ‘Not My Fault’ was entirely DIY by the band as well.

Continuing on with the long line of punk-y songwriters eager to write music with conscience, frontwoman and guitarist Jen Hingley explains, “We wrote this song whilst lamenting the loss of opportunity and hope that this last year’s political developments have brought to a generation…Whilst the American election was reaching its gaudy climax a few months ago, I found myself more and more falling asleep on the sofa in-front of Fox News, absorbing some pretty exaggerated stuff. I wondered if by watching it, that it might break me out of my own bubble and make me a super well rounded person. But instead it just filled me with despair.” Well, if we’re going to be sad, we might as well rock out to it, yeah? Watch the quick-moving, motion sickness-inducing promo for ‘Not My Fault’ below. Stay tuned for our coverage of their appearance Monday night at the British Music Embassy, coming soon here to TGTF.


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