(SXSW 2017 flavoured!) Video of the Moment #2328: Sundara Karma

By on Tuesday, 28th March 2017 at 6:00 pm

Following the release of their debut album in January, Reading group Sundara Karma are currently enjoying a popularity here in America not usually afforded to British bands. They’ll be returning to the States in April as part of SiriusXM’s Alt Nation Advanced Placement tour, which begins 13 April in Philadelphia, following an appearance at Rough Trade in New York on the 12th. With all this positivity, their latest video for ‘Happy Family’ is a startling jolt back to reality, turns out for both director Stroma Cairns and frontman Oscar Pollock.

In the promo, a young boy tries on his mother’s dresses in an effort to feel emotionally closer to her. We all went through such a confusing period of life where we weren’t sure who we were – heck, some of us are still going through that! – and the video captures that confusion in a poignant way. Watch it below. You can read Carrie’s review of the LP ‘Youth is Only Ever Fun in Retrospect’, out now on on Chess Club / RCA Victor, through here. For more on Sundara Karma on TGTF, including our upcoming coverage of them at SXSW 2017, follow this link.


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