SXSW 2017 Interview: Alice Jemima

By on Thursday, 30th March 2017 at 1:00 pm

My final interview of the SXSW 2017 music festival was on Saturday night outside the British Music Embassy at Latitude 30. By this point in the week, I think everyone, myself included, was showing signs of weariness, but Exeter electropop singer Alice Jemima was nonetheless game for a quick chat outside the venue after her set on the BBC Music Presents / Department for International Trade showcase.

Jemima’s onstage style was singularly understated, perhaps even a tiny bit coy, as she sang through songs from her new self-titled LP, released just before SXSW on the 3rd of March via Sunday Best. The album includes her early singles ‘Dodged a Bullet’ and ‘Electric’, as well as a couple of older tunes that originally made the rounds as part of her previous ‘Liquorice’ EP. The new album also features Jemima’s Internet-sensational cover of Blackstreet’s ‘No Diggity’ and her subtly sensual current single ‘When You Dance’, which you can hear just below.


In addition to the tracks mentioned above, one of the standout songs in Jemima’s live set list was one called ‘Cocoa Liquor’. In spite of its light, almost tropical-sounding musical backdrop, Jemima alluded in our interview to the song’s darker lyrical side, which was inspired by her preferred choice of reading material. Take a listen to the interview stream at the bottom of the page below to find out more about ‘Cocoa Liquor’, and to hear what might be up next for Jemima after SXSW.

Keep an eye on TGTF for more coverage of Alice Jemima in our full review of the Saturday night BBC Music showcase, which will post in the coming days. In the meantime, you can have a look back at our previous coverage, which is collected right back here.

Special thanks to Sally and Edd who helped to coordinate this interview.

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