Video of the Moment #2355: !!! (chk chk chk)

By on Thursday, 4th May 2017 at 6:00 pm
 

American dance punks !!! (chk chk chk) is gearing up to release a new album in 2 weeks. Ahead of the upcoming release, they’ve got a new promo video for a single taken from the album, ‘Dancing is the Best Revenge’. Here’s what lead singer Nic Offer says about the idea of its accompanying promo:

“When we recorded ‘Dancing is The Best Revenge’ I pitched up my voice, becoming Nicole Fayu in the studio – much like Prince became Camille and Morrissey became Ann Coates. The groove felt like a strut or walk and I imagined it akin to drag or ballroom culture.

After ‘The One 2’ video featured such strong dance performances, and was filmed in the historic LA venue Jalisco, we decided to give the song to some girls who could really walk the walk and perform the song as in the spirit of reinvention. We traded some outfits and makeup tips and they helped me become IRL Nicole Fayu. Dancing with them was a blast, and it was great to finally see the song walked. I have to admit, I’m not used to being out performed in a video.

These ladies ignore a world that tells them who they should be – they take the stage, walking as whoever they want to be, and that’s their best revenge. Maybe you’ll never put on heels, maybe you’ll never walk onstage, maybe you’ll never be anyone else, but maybe this song/vid/story inspires you to try something you haven’t before.”

Watch the new video from !!! for ‘Dancing is the Best Revenge’ below. The SXSW 2017 showcasing group from New York City will release ‘Shake the Shudder’ on the 19th of May on Warp Records. To read more of our coverage here on !!!, go here.

[youtube]https://www.youtube.com/watch?v=zPn_AnP9N9I[/youtube]

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