Video of the Moment #2429: Cloud Nothings

By on Wednesday, 23rd August 2017 at 6:00 pm

Cleveland’s Cloud Nothings released their latest LP at the start of this year. ‘Life Without Sound’ came out at the end of January and is available now from Carpark Records (US) / Wichita Recordings (UK). This week, they have a new video from the album, for ‘Up to the Surface’.

For this promo, Dylan Baldi commissioned Japanese multimedia artist AUJIK to bring the song to life. AUJIK says of the video, “The video depicts a brutalist version of Kyoto and its suburbs from the perspective of a Japanese giant hornet. It sweeps through convenience stores, classrooms, Shinto temples, zen gardens and humongous brutalist structures; witnessing all sorts of human behaviours before it reach its hive. It’s a comment on the absurdity of modern life seen in a future nostalgic context., influenced by South Korean brutalist architect Lee Gu? and Italian futurist Antonio Sant’Elia.” Hmm. Seems heavy. See how deep you get on the message of ‘Up to the Surface’ in video form below. For more on Cloud Nothings here on TGTF, including Steven’s review of ‘Life Without Sound’, go here.

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