Video of the Moment #2440: LIFE

By on Friday, 22nd September 2017 at 6:00 pm

If you believe meteorologists and not the mercury readings, summer is over and it’s supposedly autumn now. If you’re like me and need a bit of a knock around the head to keep yourself going as we march towards winter, LIFE have just the thing for you tonight. ‘Sugar God’, taken from the Hull rockers’ debut album ‘Popular Music’ that dropped in May (my review of it here) now has its own promo video. It stars frontman Mez and basically feels like it’s taking you through the various stages of a night out (stop looking away, you know them, I know you do) as seen through the backseat of a BMW and er, outside of it. Filmed by the band’s friend and trusted photographer Josh Moore, it may make you feel better when you’re having a debauchery-filled night out. Or not? Watch the video for ‘Sugar God’ below. To read all of our coverage here on TGTF on LIFE, including reports on their appearances at SXSW 2017, go here.

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