Video of the Moment #2759: Monarchy

By on Monday, 18th December 2017 at 6:00 pm

Uber-cool dance duo Monarchy have had an exciting 2017. Back in June, they unveiled a new single, the absolute banger ‘Hula Hoop 8000’. Last month, to their complete surprise, the London-based pair originally from Australia won a Los40 Trending Award in Spain. Well deserved, I might add. What might their final big thing for 2017 is the release, finally, of the promo video for ‘Hula Hoop 8000’, produced by CANADA.

The song itself is a celebration of love and light, and the promo video extends this feeling into tongue-in-cheek territory, straight from a call centre. It reminds me of the Two Door Cinema Club video for ‘Are We Ready? (Wreck)’, satirising consumerism. In this video, Monarchy are in the business, with some leggy models, to selling products you might not actually need. But in true advertising fashion, their business is trying to sell you the products and as anyone familiar with the music business know, sex sells, right? Ha. Watch the video for ‘Hula Hoop 8000’ below, which actually features a neon version of its namesake. The details for the next Monarchy album are purported to be released in January. For more here on TGTF on Monarchy, use this link.

Tags: , , ,

Leave Your Response

* Name, Email, Comment are Required

About Us

There Goes The Fear is where we tell you about the latest music, gigs, and tours we love and think you should too.

We love music that has its heart on its sleeve, tells a story, swims around our head all day or makes us dance like no-one's watching.

TGTF was edited by Mary Chang, based in Washington, DC.

All MP3s are posted with the permission of the artists or their representatives and are for sampling only. Like the music? Buy it.

RSS Feed   RSS Feed  

Learn More About Us

Privacy Policy

Keep TGTF online for years to come!
Donate here.