(SXSW 2018 flavoured!) Video of the Moment #2767: Lo Moon

By on Friday, 12th January 2018 at 6:00 pm
 

Elusive alt-rock trio Lo Moon are crawling slowly out of their self-created shell, cleverly prolonging the anxious anticipation of their forthcoming debut LP release. The band’s latest teaser for the album is a new promo video for ‘Real Love’, designed by visual artist Lizzie Nanut. Nanut’s visual representation of ‘Real Love’ is in perfect synchrony with the song itself, contrasting a sharply graphic base layer with subtle changes in tone and colour. Sonically, vocalist Matt Lowell’s cool, distant verse melodies are underlaid by a deeply resonating bass groove. Slick guitar and keyboard lines add dynamic and dramatic overtones to the song’s chorus: “when it’s real, real love, you try to fix it but it’s never enough.”

Lo Moon will be releasing their self-titled debut album on the 23rd of February on Columbia Records. The Los Angeles based trio is scheduled to appear in Austin this March at SXSW 2018. You can read TGTF’s previous coverage of Lo Moon, including a live review from SXSW 2017, by clicking here.

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