(SXSW 2018 flavoured!) Video of the Moment #2777: Lo Moon

By on Monday, 29th January 2018 at 6:00 pm

Los Angeles trio Lo Moon will be releasing their self-titled debut next month, just ahead of their return to Austin for SXSW 2018 in mid-March. ‘Lo Moon’ is scheduled for release on the 23rd of February on Columbia Records. Just a few days ago, they revealed another promo video from the upcoming LP, single ‘Real Love’, not to be confused with the Beatles and Clean Bandit songs that have come before. The promo is by English video director Sophie Muller, famous for her past video collaborations with Beyonce, Coldplay and one of my favourite videos ever, Annie Lennox’s ‘Walking on Broken Glass’ starring Hugh Laurie.

The group’s frontman Matt Lowell describes their working together: “The ‘Real Love’ video combines my two life long loves. Skating and music. We talked about doing a video on ice while we were making the album and Sophie got really excited about it after hearing the song. She’s always been one of our favorite directors and it was absolutely amazing working with her.” A skating-themed video seems pretty appropriate with the Winter Olympics going on, too, doesn’t it? Watch the mostly monochromatic video below. Read our past coverage on Lo Moon on TGTF through this link, including Carrie’s live coverage of them at SXSW 2017 through here.

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