(SXSW 2018 flavoured!) Video of the Moment #2799: Totally Mild

By on Thursday, 1st March 2018 at 6:00 pm

Aussie dreampop quartet Totally Mild have unveiled a new promo video in the lead up to their appearance at SXSW 2018 in Austin, Texas later this month. The video is for a track called ‘From One Another’, which features on Totally Mild’s sophomore LP ‘Her’, out now on Chapter Music. The song and its accompanying video reflect one of the many facets of ‘Her’, which band frontwoman Elizabeth Mitchell describes as “a record of failure and victory, new desire, stale romance, queer domesticity and what comes when the party is over.”

As with previous promo ‘Lucky Number’, Mitchell herself makes an appearance in the video for ‘From One Another’, but this time in something more like a cameo role. Directed by Tobias Willis, this new video has a stark, lounge-y setting and a fascinating cast of characters that is somehow familiar, yet mildly uncomfortable throughout.

In addition to their performances at SXSW, Totally Mild will play a one-off show at Brooklyn’s Rough Trade on the 19th of March. As with all of the SXSW 2018 showcasing artists we feature here at TGTF, Totally Mild’s appearance in Austin is subject to change. We recommend that you consult the official SXSW Music Festival schedule for the latest information and updates.

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