(SXSW 2018 flavoured!) Video of the Moment #2805: Sunflower Bean

By on Friday, 9th March 2018 at 6:00 pm

New York band Sunflower Bean will be returning to Austin next week for SXSW 2018, having appeared there in 2016, notably on the Thursday night showcase put on by BBC Music at Stubb’s alongside country great Loretta Lynn. The American group will be releasing a new album, ‘Twentytwo in Blue’, on the 23rd of March, the week after SXSW, on Mom + Pop and Lucky Number Records. It follows their well-received 2016 debut ‘Human Ceremony’, reviewed here.

The promo video for album track ‘Twentytwo’ seemed appropriate to leave you with before Carrie and I head off to Austin. The trio don prom-style finery in this video, and it seems a bit narcissistic to have the camera trained on frontwoman Julia Cumming, sure. But SXSW is a dance in my mind, just as our college basketball tourney is dubbed ‘The Big Dance’. And I’m sure we’ll be seeing plenty of singers and musicians preening onstage and trying to get our attention in Texas. Sure, I’ve simplified the video, but check out these key lines from the song: “I do not go quietly / into the night that calls me / even when I’m alone”. You are not alone. We are not alone. Hold on to that thought. For more on Sunflower Bean here on TGTF, follow this link. We’ll see you back here the week of 19 March.

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