Video of the Moment #2885: The People the Poet
We at TGTF hadn’t heard from Welsh rock band The People the Poet in quite a long time, until earlier this month, when editor Mary spied their new video for ‘Beddau Boys (We Were Born Running)’ on the band’s Facebook. This curiously titled new track references the Welsh mining town of Beddau, whose name translates into English as “graves”. While that might sound rather dismal on the surface, The People the Poet have used the idea to craft a high-energy rock anthem and a comical new video, albeit one with perhaps more serious undertones.
Musically ‘Beddau Boys’ kicks off straight away with driving guitars and pounding drum beats leading into the anthemic refrain “I was never a troubled child, I just like trouble.” Over the course of the song, the music strains to unleash a sense of pent-up energy and frustration, and that refrain eventually evolves into something more introspective and markedly more grim: “we’re too old to live, too young to die.”
The video treatment for ‘Beddau Boys’ features a cheeky tween-age child taunting a very obviously “dad-aged” guy, who undoubtedly sees something of his former self in the kid’s insolence and attitude. By the end of the video, the mild-mannered father figure has amassed a group of his similarly “dad-like” friends, who literally and metaphorically find themselves chasing their youth.
‘Beddau Boys (We Were Born Running)’ features on The People the Poet’s latest LP ‘A Short Obsession With Time’, which was released in April via AntiFragile Music. The People the Poet are currently set to play a full slate of festival and acoustic dates in the UK from the end of August to mid-October; you can find a complete listing on their Facebook. TGTF’s past coverage of The People the Poet is collected through here.
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