Video of the Moment #2899: The Joy Formidable

By on Thursday, 20th September 2018 at 6:00 pm

Ladies and gents, your attention, please! The Joy Formidable‘s fourth album ‘AAARTH’ will be out on the 28th of September. Yes. Next Friday! As long-time supporters of the band, we’re pretty excited about this at TGTF Towers. What do the Welsh alt-rockers have in store for us this time? They let us in on the fun with early taster ‘The Wrong Side’, featured in this previous Video of the Moment. This week, they’ve got another promo video for us, this time for single ‘The Better Me’.

Filmed pretty much as far away from Wales as you can get – Las Vegas – this video stars the band and features clips of them doing what they do best, rocking out. Of the video, the band say, “We knew we wanted to do something simple & centred around Ritzy’s performance because it’s a very personal song. There’s also this natural defiance in walking forward, pushing forward through these deserted streets in a lonely corner of Las Vegas.” Check it out below, and stay tuned for ‘AAARTH’ coming at you next week on Hassle Records. Itching for more on the Joy Formidable? You can check out our pretty comprehensive archive on the group through here.

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