Video of the Moment #2911: Sam Fender
I’m a big fan of anyone who’s willing to broach difficult topics and without fear. Naturally, Newcastle’s Sam Fender caught our ears for this very reason. Just last week, he was announced to be a ‘repeat offender’ (ha), meaning he’ll return to SXSW in March 2019 to wow crowds in Austin. The Geordie’s latest earworm to get a video (okay, you got me, it’s a lyric video) is for ‘Poundshop Kardashians’. Less than 3 minutes long, it’s a short but snappy wonder providing biting commentary to the “beautiful people devoid of emotion’ that our society seems fixated on through the lens of reality telly. The track appears on Fender’s just released ‘Dead Boys’ EP that I sadly missed reviewing b/c my laptop gave up the ghost last month. (Never fear, I’ll figure out something soon.) This animated lyric video is a great treatment for these cartoon people that have far too much influence and these cartoon times that we live in. Watch the video for the track below. Fender’s ‘Dead Boys’ EP is out now on Polydor Records. All of our past coverage on Sam can be read through here; it includes my review of him performing live at the inaugural This is Tomorrow festival in Newcastle back in May
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