(SXSW 2019 flavoured!) Live Gig Video: The Ninth Wave share short film for single ‘Half Pure’
Post-punks The Ninth Wave is part of a small but strong contingent of Scottish bands scheduled to showcase next month at SXSW 2019. Last May, I previewed their band ahead of their appearances at the 2019 editions of Live at Leeds and The Great Escape. As they’ve gone on, they have steadily building up a catalogue of short films designed to go beyond the conventional promo video and provide an appropriate visual counterpart to their music. The latest installment in the film series is the video for single ‘Half Pure’, which is now available from Distiller Records. Their synth-driven rock sound, as performed live, is joined here with their interpretation of a runway show, albeit one that’s gory and subversive, described in the press release as “incorporating elements of classic ’90s anti-fur campaigns and Alexander McQueen’s iconic runways. The concept is inspired by deploration of the consumerist, superficial nature of modern society and how overwhelming it can be to live in a “plastic World War III.”” Check it out below. For more on The Ninth Wave here on TGTF, follow this link.
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