TGTF Guide to SXSW 2015: FLOODfest’s inaugural event in Austin

This year marks the premiere of FLOODfest at SXSW, sponsored by Flood Magazine and personal media startup Lyve. The FLOODfest bill encompasses four daytime showcases and three action-packed night shows at the Cedar Street Courtyard, beginning on Wednesday the 18th of March and running through Saturday the 21st. Daytime showcases are open to the public with advance RSVP, but admission will be first come, first served based on venue capacity. Each day show will open with a smaller preliminary showcase from 11 AM to 1 PM before the main events begin. Evening shows will require official SXSW badges and wristbands for entry and promise to extend late into the night with big name crowd draws Spoon, Courtney Barnett and Run the Jewels.
The Wednesday daytime showcase in particular is scheduled to include several acts of interest to TGTF fans. The lineup involves folk punk collective Skinny Lister (read our SXSW preview on them here), rock veteran Carl Barât and his new band the Jackals and populist troubadour Frank Turner, who is in Austin not only to perform his music, but also to serve as a Music Convention panelist and to promote his new memoir ‘The Road Beneath My Feet’ (after SXSW he will return to the UK to promote it on a book tour). The Wednesday night showcase will feature Massachusetts quartet Speedy Ortiz as well as Arcade Fire’s Win Butler, performing in his solo side project guise as DJ Windows 98.
Thursday’s highlights include Years & Years and the Ting Tings (read our SXSW preview on them here) during the day, with the Vaccines opening the activities for the nighttime show. The Friday afternoon showcase will wrap up with Best Coast, and the Friday evening show will feature a set by TGTF favourite and SXSW 2014 alumnus Until the Ribbon Breaks. The festivities will wind down on Saturday afternoon with a showcase of Warner Brothers Records artists including current American radio stars Big Data and Priory.
The full lineup for FLOODfest at SXSW is listed below. However, as always, we recommend that you keep an eye on the FLOODfest Web site for updated information, as acts are subject to change.
Wednesday 18th March
11 AM – 1 PM Dutch Impact Showcase: Taymir, Sevdaliza, Jacco Gardner
1 PM – 6 PM INgrooves/XtraMile Showcase: Avid Dancer, Skinny Lister, Geographer, Carl Barât and the Jackals, Frank Turner
8 PM – 2 AM Taymir, Dotan, Basecamp, Speedy Ortiz, DJ Windows 98, Spoon
Thursday 19th March
11 AM – 1 PM Norway Showcase: Marit Larsen, Haust, Hanne Kolstø
1 PM – 6 PM Paradigm/ASCAP Showcase: Hippo Campus, Swimm, Tove Stryke, Years & Years, The Ting Tings
8 PM – 2 AM The Vaccines, Viet Cong, Metz, King Tuff, Courtney Barnett
Friday 20th March
11 AM – 1 PM Sweden Showcase: Amason, Indevotion, Good Harvest
1 PM – 6 PM Capitol Records Group Showcase: Son Real, BJ the Chicago Kid, James Davis, Seinabo Sey, Halsey, Best Coast
8 PM – 2 AM Mick Jenkins, Nosaj Thing, Until the Ribbon Breaks, Run the Jewels
Saturday 21st March
11 AM – 1 PM Volumen Showcase: The Brevet, Ejambre, Apolo
1 PM – 6 PM Warner Brothers Records Showcase: Dylan Gardner, Mystery Skulls, Priory, Greg Holden, Big Data, Twin Shadow