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(SXSW 2016 flavoured!) Video of the Moment #2016: POP ETC

By on Wednesday, 17th February 2016 at 6:00 pm

POP ETC – formerly known as The Morning Benders in a previous life, not too far in the distant past – released their second album ‘Souvenir’ under their all-capitalised band name in late January. Yesterday, they revealed the video for ‘Please, Don’t Forget Me’, which appears on the new LP. Its charmingly lo-fi film style of a couple succumbing to puppy love follows last year’s lyric video for ‘Bad Break’. Watch it below.

POP ETC are scheduled to showcase at SXSW 2016, and their visit to Austin is in the middle of a month-long American tour with Liverpool’s Banners (check out our introduction to Mike Nelson’s solo career here) and Utah’s The Moth and the Flame. Read all of TGTF’s past coverage on the now Brooklyn-based trio here.



Video of the Moment #1808: POP ETC

By on Wednesday, 20th May 2015 at 6:00 pm

POP ETC, who were formerly the Morning Benders until they left Berkeley for Brooklyn, have a new promo video out for a new single released this week. ‘Bad Break’ in promo form is given a karaoke-style treatment, and even though frontman Chris Chu is being chased around by guys in hoodies, it’s weirdly tailor made for tourists, the New York subways, Katz’s deli, Radio City Music Hall, Central Park and other places of note in the Big Apple filmed on here. Watch it below.



Video of the Moment #1714: POP ETC

By on Thursday, 8th January 2015 at 6:00 pm

I have to be honest, POP ETC fell off my radar after they changed their name from The Morning Benders, so I haven’t kept up what’s been going on in the camp of Chris Chu et al. As their newer band name suggests, their direction is pop, and they spent the first half of 2014 in Japan, where they’d scored Sony Music Japan record deal and also helped write for and produce J-Pop artists. They then returned to Brooklyn to work on POP ETC music.

Their latest reveal is the New Wave jam ‘Running in Circles’. The single is out now, and you can watch the lyric video for the song below.



Live Gig Video: POP ETC covers Whitney Houston’s ‘How Will I Know’ on a walk through Tokyo

By on Wednesday, 2nd January 2013 at 4:00 pm

POP ETC were formerly known as the Morning Benders until they changed their name to something that didn’t have homophobic undertones in the UK (wha?) moved from San Francisco to Brooklyn (where else but the indie capital of the world?), lost their bassist (amicably) and decided to become an electro-tinged pop act. Ok…

And if you didn’t know about their new direction, their latest video filmed in Tokyo should give you some clue. Frontman Chris Chu, who sent girls squealing the last time they sold out the Black Cat in Washington so I heard, is contemplating out loud – er, singing – his take on the late Whitney Houston’s big ’80s hit ‘How Will I Know’. It’s too bad that she’s no longer around, because I’d really like to hear her opinion on his rework. Watch the video for the cover below.



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There Goes The Fear is where we tell you about the latest music, gigs, and tours we love and think you should too.

We love music that has its heart on its sleeve, tells a story, swims around our head all day or makes us dance like no-one's watching.

TGTF was edited by Mary Chang, based in Washington, DC.

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